TrustClarityReadabilityConsistencyPrecision

Nursezy Brand System & Policy

A unified identity balancing clinical credibility and learner warmth. Use these tokens, naming conventions and usage patterns to represent Nursezy consistently.

Name Rules

Legal Attribution

Tone & Voice

Color Tokens

Primary hues anchor interactive emphasis; secondary & accent support layering states. Neutral slate ramp drives legibility and focus delineation.

Typography Scale

16px

Modular scale derived from base size * 1.25. Adjust base to preview fluid hierarchy across marketing & application surfaces.

Logo Do & Don't

Preserve clear space equal to the cap height around the logomark. Never alter aspect ratio, colors or apply ornamental effects.

Need Brand Assets?

Need vector logos, locked-up wordmark variants, or usage clarification? Reach out to our team and we'll respond promptly with the assets you need.